Artificial intelligence is changing how paid media campaigns are planned, targeted, and measured. But how do you balance algorithm automation with human strategy?
Join AMA Sacramento Valley on Wednesday, September 9, at 2:00 PM PT for a free practical, panel-led webinar that cuts through the buzzwords. We’ll cover what’s happening behind platform algorithms, how to allocate media budgets effectively, and how to use AI tools to drive measurable business outcomes.
Key Takeaways:
-Demystifying Algorithms: How AI manages targeting, bidding, and ad delivery across Search, Social, and CTV.
-Smart Allocation: Real-world strategy for balancing channel budgets.
-Creative and Measurement: Leveraging AI for creative testing and identifying the metrics that actually matter.
-The Human Role: Where automation excels and where strategy, brand voice, and human direction remain critical.
Featured Speakers:
-Moderator: Shawn Grant – VP of Technology & Innovation at Augustine Agency. Shawn brings 20 years of digital strategy and performance marketing experience, helping brands turn emerging tech, data, and workflow automation into real competitive advantages through custom analytics, creative testing, and measurable systems.
-Panelist 1: Lacie Edgeman – Co-Owner/Managing Director at PrograMetrix (AMASV VP of Sponsorships). With over 15 years of marketing experience across finance, operations, and media, Lacie leads business development at PrograMetrix, a specialized programmatic advertising agency. She specializes in building high-trust strategic partnerships and translating complex digital media execution into measurable business growth.
-Panelist 2: Robert Mendoza – Sales & Marketing Executive, AI Strategist, Speaker. An award-winning executive with 15+ years leading revenue transformation, Robert is MIT-certified in AI and has taught advanced digital marketing at UC Davis. He is the creator of MarketingScore360™ and advises leaders on using AI to bridge gaps between technology, sales, and strategic growth.
-Panelist 3: John Carter Harris – Paid Media Manager at Home Chef. John leads paid social for Home Chef, driving new customer acquisition for one of the largest meal kit brands in the US. With over six years of experience across agency and in-house roles, he specializes in Meta advertising and data-driven performance testing to scale brand growth.
Special Thanks to Our Sponsor:
This event is generously supported by our sponsor, Augustine Agency—a ... view more »
Artificial intelligence is changing how paid media campaigns are planned, targeted, and measured. But how do you balance algorithm automation with human strategy?
Join AMA Sacramento Valley on Wednesday, September 9, at 2:00 PM PT for a free practical, panel-led webinar that cuts through the buzzwords. We’ll cover what’s happening behind platform algorithms, how to allocate media budgets effectively, and how to use AI tools to drive measurable business outcomes.
Key Takeaways:
-Demystifying Algorithms: How AI manages targeting, bidding, and ad delivery across Search, Social, and CTV.
-Smart Allocation: Real-world strategy for balancing channel budgets.
-Creative and Measurement: Leveraging AI for creative testing and identifying the metrics that actually matter.
-The Human Role: Where automation excels and where strategy, brand voice, and human direction remain critical.
Featured Speakers:
-Moderator: Shawn Grant – VP of Technology & Innovation at Augustine Agency. Shawn brings 20 years of digital strategy and performance marketing experience, helping brands turn emerging tech, data, and workflow automation into real competitive advantages through custom analytics, creative testing, and measurable systems.
-Panelist 1: Lacie Edgeman – Co-Owner/Managing Director at PrograMetrix (AMASV VP of Sponsorships). With over 15 years of marketing experience across finance, operations, and media, Lacie leads business development at PrograMetrix, a specialized programmatic advertising agency. She specializes in building high-trust strategic partnerships and translating complex digital media execution into measurable business growth.
-Panelist 2: Robert Mendoza – Sales & Marketing Executive, AI Strategist, Speaker. An award-winning executive with 15+ years leading revenue transformation, Robert is MIT-certified in AI and has taught advanced digital marketing at UC Davis. He is the creator of MarketingScore360™ and advises leaders on using AI to bridge gaps between technology, sales, and strategic growth.
-Panelist 3: John Carter Harris – Paid Media Manager at Home Chef. John leads paid social for Home Chef, driving new customer acquisition for one of the largest meal kit brands in the US. With over six years of experience across agency and in-house roles, he specializes in Meta advertising and data-driven performance testing to scale brand growth.
Special Thanks to Our Sponsor:
This event is generously supported by our sponsor, Augustine Agency—a full-service marketing agency dedicated to driving growth through strategic, creative, and digital excellence.
Reserve Your Spot Today!
Registration is free for AMA members and open to the public, so secure your spot now. Click here to receive the Zoom link!
This calendar listing is brought to you by Sacramento365, the region’s one-stop, online calendar for arts and entertainment events, powered by Visit Sacramento and the City of Sacramento’s Office of Arts and Culture (OAC).
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